1) Company Sales by Product Over Time
Scenario: A company wants to visualize the sales of three different products over the past year to understand their combined sales and each product's contribution to the total.
Data Example (in $M):
Month |
January |
February |
March |
April |
May |
June |
Product A |
50 |
60 |
70 |
80 |
90 |
110 |
Product B |
100 |
110 |
130 |
140 |
150 |
160 |
Product C |
150 |
170 |
200 |
180 |
210 |
220 |
Product D |
300 |
340 |
400 |
450 |
500 |
510 |
Product E |
450 |
550 |
560 |
590 |
600 |
610 |
Purpose: The stacked line graph compares the sales of Product A, Product B, and Product C, showing total sales and each product’s contribution, helping the company identify trends and fluctuations in sales over the year.
Dive into the sales data for various products by downloading the
file and chart it using a stacked line graph.
2) Website Visitors by Source
Scenario: A company wants to visualize the website traffic from three key sources - Organic Search, Referral Traffic, Social Media and Paid Advertising—over the past three months to evaluate the performance of each traffic channel and its contribution to overall visitor numbers.
Data Example (in Visitors):
Month |
Monday |
Tuesday |
Wednesday |
Thursday |
Friday |
Saturday |
Sunday |
Organic Search |
2000 |
2500 |
3000 |
3500 |
4000 |
4500 |
5000 |
Referral Traffic |
3000 |
4000 |
5000 |
5500 |
6000 |
7000 |
8000 |
Social Media |
5000 |
6000 |
7000 |
8500 |
9900 |
10000 |
12000 |
Paid Advertising |
10000 |
12000 |
15000 |
15500 |
16600 |
17000 |
17500 |
Total Visitors |
18000 |
18200 |
18900 |
19000 |
19500 |
20000 |
21100 |
Purpose: The stacked line graph shows how organic search, referral traffic, and social media contribute to total website visitors over time, helping the company assess the effectiveness of each traffic source and track trends in website performance.
For an in-depth look at website traffic from various sources, download the
file and explore the data with a stacked line graph.
3) Website Traffic by Device
Scenario: A digital marketing team wants to analyze how traffic from mobile, desktop, tablet and smart TV devices has changed over time on their website.
Data Example (in Visitors):
Month |
January |
February |
March |
Mobile |
20000 |
25000 |
30000 |
Desktop |
30000 |
35000 |
40000 |
Tablet |
50000 |
55000 |
60000 |
Smart TV |
70000 |
75000 |
80000 |
Total Traffic |
170000 |
190000 |
210000 |
Purpose: The stacked line graph illustrates how traffic from mobile, desktop, tablet and smart TV devices contributes to total website traffic, helping the team understand shifting user preferences and optimize the website accordingly.
Uncover trends in device-based website traffic by downloading the
file and visualize it through a stacked line graph.